09.11.2018

Little creatives play big - The kids from local project Lunch Club in Ahlen designed LR Christmas cup for a good cause

Painting, drawing and making lots of fingerprints: this was the process behind the 2nd creative campaign together with Lunch Club kids and volunteer LR employees, to create the Christmas design with reindeer, Christmas trees and winter landscapes for the special edition LR donation cup.

From previous campaigns the kids are familiar with the spirit ‘ together with LR for the good cause’. Naturally they are very proud to be a part of this collaborative project again.

Designed with love – for a good cause

The limited special edition of the popular Villeroy & Boch cup has been available in the LR Christmas product line from November 1st. The company donates the proceeds of 10 € for each cup sold directly back to the children’s aid association.

With the purchase of LR donation products – like this Christmas cup – our sales partners, customers and employees directly assist children affected by poverty. In 2018, a total of approximately 200,000 Euros in donations were received through products of this kind. Money that goes 1:1 directly to the many children aid projects funded by the LR Global Kids Fund.