Improving quality of life for Children
There are still many boys and girls who have less hope of a bright future due to social, economic or family circumstances and who are being faced with poverty, social exclusion and a lack of access to quality education and health care services. Government support alone is not going to solve this issue. Social challenges can only be overcome together. Therefore, companies and charitable organisations are asked to make their contribution.
“More quality for your life”: Aid projects to promote better quality of life
The LR Global Kids Fund was initiated by LR Health & Beauty in 2009 and is based on the collective commitment of the company, its employees, sales partners and customers. It has been supporting children's aid projects in those countries where LR is doing business.“Our claim ‘More quality for your life’ does not only apply to our products and our business model, but also to our social commitment", says Andreas Friesch, Chairman of the Board of the LR Global Kids Fund and CEO of LR Health & Beauty.
With its corporate donations, LR covers the administration costs of the LR Global Kids Fund. All other donations go entirely towards individual local projects and thus the people who need it. The objective is to support disadvantaged children and adolescents n by providing support to education and health projects, for instance. All these projects are intended to offer children one thing: “More quality for your life”.